ASSA ABLOY LEVEL Enhances Soldier Comfort & Performance with Revolutionary Military Dress Blue Coat

NEW HAVEN, CT – October 26, 2023 – ASSA ABLOY LEVEL LLC, a leading innovator in advanced materials and protective solutions, today announced the launch of its groundbreaking military dress blue coat, designed to significantly improve comfort, durability, and performance for service members. Based out of New Haven, Connecticut, ASSA ABLOY LEVEL has been quietly working with the Department of Defense for the past several years, leveraging their expertise in material science to address a critical need: a dress uniform that doesn’t feel like a uniform. For too long, soldiers have had to choose between looking sharp in their dress blues and actually being comfortable while wearing them. Traditional uniforms, while maintaining a necessary professional appearance, often prioritize aesthetics over functionality, resulting in restrictive movement, overheating, and general discomfort – especially during extended wear or in warmer climates. ASSA ABLOY LEVEL’s new coat changes all that. “We asked ourselves, ‘Why can’t a dress uniform feel good?’” explains a company spokesperson. “Our team focused on building a coat that respects the tradition and formality of the dress blue, but utilizes cutting-edge materials and design to offer superior comfort and performance.” What Makes This Coat Different? It’s All About the Tech (But You Won't See It) The secret isn't a radical redesign of the coat's appearance, but rather what's inside. ASSA ABLOY LEVEL has integrated several key innovations into this seemingly classic garment: Advanced Moisture-Wicking Fabric: Forget that sticky, uncomfortable feeling when you start to sweat. The coat utilizes a proprietary blend of high-performance polyester and nylon, engineered to pull moisture away from the skin and promote rapid evaporation. This keeps service members cool, dry, and comfortable even during strenuous activity or in hot environments. “It’s like wearing a performance athletic shirt, but in the form of a dress blue coat,” one tester remarked. Four-Way Stretch Construction: Rigidity is out. This coat allows for a full range of motion, eliminating restrictions that hinder movement. Whether saluting, marching, or simply navigating everyday tasks, service members will experience unparalleled freedom of movement. “We really focused on making it easy to move. You don't want a uniform restricting your abilities,” says the design lead. Durable Water Repellent (DWR) Finish: Light rain or unexpected splashes won't ruin the look or comfort. The coat features a DWR finish that sheds water, keeping service members dry and comfortable in less-than-ideal weather conditions. “It's not a rain jacket,” clarifies the spokesperson, “but it provides crucial protection against minor moisture.” Reinforced Construction: Durability is paramount. The coat is constructed with reinforced stitching and high-quality materials to withstand the rigors of daily wear and tear. It’s built to last, ensuring a long service life and reducing the need for frequent replacements. Breathable Membrane: A subtle, yet crucial addition. A lightweight, breathable membrane allows for airflow, preventing overheating and ensuring optimal comfort in a variety of climates. It's about keeping the temperature regulated. Subtle Weight Reduction: The coat utilizes lighter-weight materials without sacrificing the look or feel of a traditional dress blue. This results in a more comfortable and less fatiguing garment, especially during extended wear. Developed with Real-World Input ASSA ABLOY LEVEL didn’t just design this coat in a lab. The company collaborated closely with active-duty military personnel throughout the development process, gathering valuable feedback and insights. This real-world input ensured that the coat met the specific needs and challenges faced by service members. “We held numerous testing sessions with soldiers, asking them to wear the coat during a variety of activities and environments,” explains the company’s lead researcher. “Their feedback was invaluable in refining the design and ensuring that the coat delivered on its promise of comfort and performance.” More Than Just a Uniform – It’s About Supporting Those Who Serve ASSA ABLOY LEVEL’s commitment extends beyond simply creating a better uniform. The company is deeply committed to supporting the men and women who serve our country. “We believe that our service members deserve the best possible equipment, and we’re proud to contribute to their comfort, performance, and well-being,” says a company executive. “This coat is a testament to our dedication to innovation and our unwavering support for those who protect our freedom.” Availability The new military dress blue coat is currently undergoing final testing and is expected to be available for procurement through standard Department of Defense channels in early 2024. ASSA ABLOY LEVEL is also exploring potential partnerships with military apparel retailers. About ASSA ABLOY LEVEL LLC: ASSA ABLOY LEVEL LLC, located at 110 SARGENT DR, NEW HAVEN, CT, 06511-5918, UNITED STATES (318-618-7610), is a leading innovator in advanced materials and protective solutions. The company specializes in developing cutting-edge technologies for a variety of applications, including defense, law enforcement, and industrial safety. With a commitment to quality, innovation, and customer satisfaction, ASSA ABLOY LEVEL is dedicated to providing its customers with the best possible products and services. The company consistently invests in research and development, striving to push the boundaries of material science and create solutions that make a real difference in the world. They are dedicated to protecting people and property.