ASSA ABLOY LEVEL Unveils Revolutionary Military-Grade Blue Coat – Built for Resilience & Comfort

New Haven, CT – November 8, 2023 – ASSA ABLOY LEVEL LLC, a leading innovator in advanced material science and protective solutions, today announced the launch of its groundbreaking military dress blue coat. Developed at our New Haven facility (110 Sargent Dr, New Haven, CT, 06511-5918, United States, reachable at 318-618-7610), this isn’t your grandfather’s dress coat. We’ve taken everything we know about protecting people and things – and applied it to this classic garment. For years, ASSA ABLOY LEVEL has been a quiet force behind the scenes, providing cutting-edge materials and protective systems for demanding applications, from secure access control to high-performance industrial environments. We’re experts at figuring out how to make things tougher, lighter, and more reliable. And honestly, we started wondering why that same level of tech wasn’t being applied to everyday wear, especially for those serving our country. That's where this coat comes in. We started with the classic military dress blue coat – a symbol of pride, discipline, and service. But we quickly realized the fabric itself was…well, a little dated. It looked good, sure, but it didn't perform. It offered limited protection against the elements, wore out quickly, and honestly, wasn't comfortable for long periods. So, we rebuilt it from the ground up. We partnered with textile engineers and material scientists to create a fabric that’s not only incredibly durable but also remarkably comfortable. It's not just about looking sharp; it’s about feeling good, staying protected, and performing at your best, even in tough conditions. What Makes This Coat Different? It’s All About the Tech. Forget everything you thought you knew about dress blue coats. This isn't just woven wool. We’ve incorporated a whole host of advanced materials and construction techniques, leveraging our expertise from years of developing protective solutions for other industries. Advanced Composite Weave: The core of the coat is built around a newly developed composite weave. We're not revealing all our secrets, but it's a blend of high-tenacity fibers and specialized polymers. This makes the coat exceptionally resistant to tears, abrasions, and punctures. Think of it like a bulletproof vest for your shoulders - it’s not bulletproof necessarily, but it’s built to withstand a lot. Water & Stain Repellent Treatment: Let’s face it, dress uniforms get put through the wringer. Rain, mud, coffee spills…the list goes on. We’ve applied a proprietary water and stain repellent treatment that actually bonds to the fibers of the fabric. This means water beads up and rolls off, and stains are much easier to remove. It’s not magic, but it’s pretty close. Temperature Regulation: Staying comfortable in varying conditions is critical. The coat features a breathable membrane that allows moisture vapor to escape, keeping the wearer cool and dry in warm weather, and trapping heat in cold weather. It’s like having a built-in climate control system. Reinforced Construction: We’ve reinforced all the high-stress areas of the coat – the shoulders, elbows, and cuffs – with extra layers of the composite weave. This adds durability and ensures the coat can withstand repeated wear and tear. Lightweight Design: Despite all the added protection, the coat remains remarkably lightweight. We’ve used advanced manufacturing techniques to minimize bulk and maximize comfort. You won’t feel like you’re wearing a suit of armor. Hidden Pocket System: We’ve incorporated a discreet hidden pocket system into the lining of the coat. This provides secure storage for essential items like keys, wallets, and identification. Beyond the Battlefield: Real-World Applications While designed with military personnel in mind, the benefits of this advanced dress blue coat extend far beyond the battlefield. Think about security professionals, law enforcement officers, and even first responders – anyone who needs a durable, comfortable, and protective uniform. “We saw a need for a dress uniform that could keep up with the demands of modern life,” says Sarah Chen, Head of Product Development at ASSA ABLOY LEVEL. “We wanted to create a garment that not only looks sharp but also provides real-world protection and comfort. We're incredibly proud of what we've achieved." The Future of Uniforms is Here ASSA ABLOY LEVEL is committed to pushing the boundaries of material science and protective technology. This advanced dress blue coat is just the first step in our plan to revolutionize the uniform industry. We’re already working on new innovations that will provide even greater protection, comfort, and performance. “We’re not just making coats; we’re building confidence,” says Mark Olsen, CEO of ASSA ABLOY LEVEL. “We want the people who wear our uniforms to feel safe, comfortable, and ready to tackle any challenge. That’s our mission.” Availability: The advanced military dress blue coat is available for order now through select military supply channels and directly from ASSA ABLOY LEVEL. Visit our website at [Insert Website Address Here - placeholder] or call us at 318-618-7610 for more information. About ASSA ABLOY LEVEL LLC: ASSA ABLOY LEVEL LLC is a leading innovator in advanced material science and protective solutions. We provide cutting-edge materials and systems for a wide range of industries, including security, defense, and industrial safety. Headquartered in New Haven, CT, we are committed to pushing the boundaries of technology and creating solutions that make the world a safer and more secure place.