ASSA ABLOY LEVEL Launches Revolutionary Military-Grade Blue Coat – Built for Performance and Durability

NEW HAVEN, CT – October 26, 2023 – ASSA ABLOY LEVEL LLC, a leading innovator in advanced materials and protective solutions, today announced the release of its groundbreaking military dress blue coat. Built at our facility in New Haven, CT, this isn't your grandpa's navy jacket. We’ve taken everything we know about keeping people safe and comfortable in tough conditions – honed from years supplying materials for defense and security applications – and poured it into this one piece of apparel. You can reach us at 318-618-7610 if you want to learn more. For years, ASSA ABLOY LEVEL has been a trusted name behind the scenes, providing materials that withstand extreme temperatures, impacts, and wear-and-tear. We’re the folks who quietly make things stronger, more resilient, and more reliable. And now, we’re stepping forward with a consumer-facing product that embodies those same principles. Beyond Just a Uniform – It's a System This isn't just a coat; it's a performance system. We realized that service members, first responders, and anyone needing a seriously durable and dependable outer layer deserved better than off-the-shelf options. We started thinking, “What if we applied our materials science expertise to creating a blue coat that actually lives up to the demands of real-world use?” That’s exactly what we did. What Makes This Coat Different? Let's break down what sets the ASSA ABLOY LEVEL blue coat apart: Unbreakable Fabric: We’ve engineered a unique blend of high-tenacity nylon and aramid fibers. Basically, it's incredibly strong. We're talking seriously resistant to rips, tears, and abrasions. Think of it as the denim jacket’s super-powered cousin. We've tested it against everything from barbed wire scratches to repeated snagging and it still looks good. Weatherproof Construction: This coat isn’t afraid of the elements. It's built with a fully waterproof and windproof membrane. We’ve gone beyond just “water-resistant” – this thing will keep you dry in a downpour. And it’s breathable, so you won’t overheat during intense activity. Thermal Regulation: Staying warm (or cool) is key. The coat features a multi-layered insulation system. It traps heat when it’s cold, but allows for ventilation when you need to cool down. It’s designed to be comfortable in a wide range of temperatures. We didn’t want a bulky, restrictive jacket – we wanted something that moves with you. Reinforced Construction: We’ve reinforced all the key stress points – elbows, shoulders, cuffs – with extra layers of durable material. This makes the coat incredibly resistant to wear and tear, extending its lifespan. This isn't a coat you'll have to replace every season. Smart Features: We’ve incorporated a number of thoughtful features to enhance functionality. These include: Multiple Pockets: Plenty of secure pockets for storing essential gear – radios, flashlights, tools, etc. We've thought about what people actually carry and designed the pockets accordingly. Adjustable Cuffs and Waist: Allows for a customized fit and seals out the elements. Reinforced Collar: Provides extra protection and comfort. Integrated Headphone/Mic Routing: Convenient for communication. Durable Water Repellent (DWR) Finish: The outer fabric is treated with a DWR finish that causes water to bead up and roll off, further enhancing its water resistance. Low-Profile Design: We didn't want a bulky, cumbersome coat. We've designed it to be sleek and comfortable, allowing for a full range of motion. It’s practical without sacrificing style. Who is this coat for? While inspired by military dress blue coats, this isn’t just for service members. It's built for anyone who needs a truly durable and reliable outer layer. Think: First Responders: Police, firefighters, EMTs – professionals who need gear that can stand up to demanding conditions. Security Personnel: Reliable protection in all weather. Outdoor Enthusiasts: Hikers, campers, hunters, and anyone who spends time in the elements. Tradespeople: Construction workers, mechanics, and anyone who needs a tough and durable work jacket. Anyone who wants a quality coat that will last. ASSA ABLOY LEVEL – Beyond Security, Into Apparel “We’ve always been about pushing the boundaries of materials science,” says [Name and Title - fill in]. “This coat is a natural extension of that. We saw a need for a more durable, more reliable option, and we used our expertise to create it. We’re confident that this coat will exceed expectations.” The ASSA ABLOY LEVEL military dress blue coat is available now through our website [website address - fill in] and select retailers. We offer a range of sizes to ensure a perfect fit. Pricing and Availability: MSRP: $[Price - fill in] Available Sizes: [Sizes - fill in] Colors: Military Dress Blue Website: [Website address - fill in] About ASSA ABLOY LEVEL LLC: ASSA ABLOY LEVEL LLC is a leading innovator in advanced materials and protective solutions. We specialize in developing high-performance materials for a wide range of applications, including defense, security, and industrial markets. We are committed to providing our customers with the highest quality products and services. Located at 110 SARGENT DR, NEW HAVEN, CT, 06511-5918, UNITED STATES. Contact us at 318-618-7610.